The STEPN game, which operates on Web3 and rewards players with earnings, has made a significant advancement. It is integrating Apple Pay as a means to purchase in-game assets with traditional currency. This innovative integration is designed to make it easier for players to acquire NFT sneakers and other virtual assets within the game. As a result, the game’s accessibility is expected to broaden, reaching a larger and more diverse audience.

By integrating Apple Pay as a payment method, STEPN has taken a major step towards improving accessibility for its user base. In the past, acquiring NFT sneakers and dealing with the complexities of crypto wallets and exchanges proved to be difficult, especially for those new to the Web3 gaming realm. 

However, STEPN has now simplified the process by allowing users to directly purchase digital assets using Apple Pay. This has effectively removed obstacles, resulting in a more seamless experience and attracting a wider range of users to the game’s ecosystem.

Shiti Manghani, the COO of STEPN, highlighted the significance of integrating Apple Pay into their platform, referring to it as a transformative development for Web3 gaming. According to Manghani, this integration has the potential to attract a massive influx of users, stating that it paves the way for onboarding the next 100 million individuals into the decentralized gaming landscape. 

By leveraging the popularity of Apple Pay, STEPN intends to drive widespread adoption of Web3 gaming and introduce a previously untapped demographic to the concept of play-to-earn gaming.

User-Base Expansion

STEPN integrates Apple Pay

Based on information from Dune Analytics, STEPN experienced rapid growth, reaching over 700,000 monthly active users in May 2022. However, its user base has subsequently declined to approximately 23,000. 

Jerry Huang, the co-founder of Find Satoshi Labs (FSL), the organization responsible for STEPN, stated in a press release that employing a combination of Web2 and Web3 technologies is an effective approach to attracting more users to the ecosystem. Huang believes this hybrid approach can facilitate onboarding and expand the user base.

Huang expressed that the integration of Apple Pay aims to enhance the user experience by providing a smoother journey and eliminating entry barriers for those interested in the move-to-earn concept. Additionally, he emphasized that this integration plays a crucial role in advancing the Web3 space to achieve the level of maturity needed for widespread adoption.

More Benefits of the Integration

The incorporation of Apple Pay integration offers several benefits, not only for STEPN but also for the broader Web3 ecosystem. By gaining access to Apple’s large user base, STEPN has a valuable opportunity to extend its influence beyond the Web3 community. This strategic diversification allows STEPN to establish itself as a prominent participant in the blockchain gaming sector, targeting mainstream gamers and making a significant contribution to the overall expansion of Web3 gaming.

Apart from integrating Apple Pay, STEPN has made impressive progress in various areas. One notable achievement is the introduction of MOOAR, their own NFT marketplace. This platform allows players to effortlessly buy and exchange in-game assets, enhancing the overall gaming experience and empowering users to actively engage with the dynamic Web3 ecosystem.

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