The largest media group in the middle east and east Africa, MBC, announced that this Ramadan would be releasing seven super rare NFTs from its Fananees Genesis Collection, to be auctioned at the popular NFT marketplace Open sea.
The characters are of the highest rarity of 0.01 – 0.07% making it a really legendary rarity release. They also announced that the Fananees Genesis Collection offers over two hundred unique attributes with varying levels of rarity.Â
MBC partnered with ANCORE STRATEGY a SWEDEN-BASED technology firm AND AFTERMEDIA a commercial development media company.Â
The collection was released during the Ramadan period. This was to celebrate the Middle Eastern and North African rich and diverse cultural heritage.
The collection targeted the fast-growing NFT community of the Middle Eastern and North African regions. Allowing fans to own their favoriteÂ
FANANEES characters as digital collectibles. The collection was illustrated by a reputable graphic and motion design agency that has been behind famous Nickelodeon and Paramount animations.
Words from the Group Director of Emerging Media at MBC Group
Fadel Zahreddine, the Group Director of Emerging Media at MBC GROUP made some good comments, “’ Fananees’ is one of the most successful and well-known animations in the Arab world, with some of the most recognisable characters.
In this era of constant innovation, we want to be at the forefront of emerging opportunities in NFTs, blockchain, and the metaverse.
We are committed to driving innovation, and I’m optimistic that this first step into the NFT age will pave the way for MBC GROUP to expand its presence in the realm of digital IPs.”
Words from the CEO of AfterMedia
CEO and founder, Hani Ghorayeb, expressed his belief in the prospects of NFTs and how they would help media industries in the years to come saying, “NFTs will shape the media and content industries in the coming years.
We are at the forefront, creating the environment for technology companies to join hands with global brands such as MBC GROUP to heighten the level of viewers’ engagement.
The Fananees NFT collection is a showcase which best serves the interests of MBC GROUP and its global viewers’ base.”
Words from Ancore Strategy
Ancore Strategy’s Founder and Managing Partner of Ancore Strategy Pavel Jakovlev also said, “It is exciting to help drive the NFTs strategy for MBC GROUP.
The “Fananees” TV Series is already popular in MENA, garnering millions of views during Ramadan.
The launch of the Fananees Genesis Collectibles is monumental for NFTs in the region, especially as we explore how Fananees will be integrated in gaming and possibly, even more, use cases in the metaverse.”Â
