Despite the waning excitement surrounding the metaverse, investors are still interested in it. McDonald’s Hong Kong recently introduced McNuggets Land, an official virtual world that is currently accessible within The Sandbox, an Ethereum-based metaverse game.
The Sandbox boasts an extensive track record of collaborations with various companies and celebrities. These include but are not limited to, Adidas, Warner Music Group, Gucci, The Walking Dead, Ubisoft, and many others. McDonald’s is the latest addition.
The McNuggets® Land Metaverse Game
McNuggets Land marks the celebration of the 40th anniversary of McDonald’s beloved Chicken McNuggets menu item. It offers an animated and lively gaming environment featuring personified nugget characters, decorations inspired by dipping sauces, and interactive missions that provide rewards both in the physical world and on the blockchain.
According to Randy Lai, the CEO of McDonald’s Hong Kong, the company has been firmly established in Hong Kong for 48 years and has consistently aimed to offer inventive experiences and moments of happiness to its customers. In honor of the 40th anniversary of Chicken McNuggets, McDonald’s is thrilled to partner with The Sandbox to create an enjoyable Web3 Metaverse gaming experience with a McDonald’s theme for its customers.
📢 McDonald's Hong Kong is launching the first metaverse experience: McNuggets® Land in The Sandbox to celebrate the Chicken McNuggets' 40th Anniversary with a series of exclusive rewards! 🎁
Get ready to party with your favorite Chicken McNuggets in the metaverse today👇… pic.twitter.com/5kO3IPCOAq
— The Sandbox (@TheSandboxGame) July 20, 2023
What to Expect
Between July 20 and August 28, participants will have the opportunity to engage with their beloved golden McNuggets, now transformed into in-game characters. Players will have a great time accomplishing various missions that offer both real-world incentives and rewards based on blockchain technology.
Certain rewards, such as local McDonald’s food coupons, are exclusively accessible to players in Hong Kong. On the other hand, NFT in-game items and SAND tokens are available to players worldwide.
McDonald’s is offering a guaranteed reward pool of 100,000 SAND and a mystery box containing NFTs to participants. To qualify for these rewards, individuals must successfully complete all the quests available in McNuggets® Land. To be eligible for the prize pool, participants need to have a KYC-verified account on The Sandbox website and must also accomplish all the quests within McNuggets® Land.
McDonald’s and Web3
McDonald’s has previously explored the world of Web3. For instance, in April 2021, McDonald’s France introduced NFT artwork featuring the Big Mac, while in November 2021, the American division launched NFTs inspired by the McRib.
By embracing the possibilities offered by blockchain technology and non-fungible tokens, McDonald’s aims to engage with its audience on digital platforms, offering distinctive and unforgettable experiences. The company’s foray into the Metaverse reflects the increasing allure of this cutting-edge technology as a medium for crafting innovative, enjoyable, and rewarding experiences for people worldwide.
